It’s more fun in the Philippines because we’re happy people living in a very happy, beautiful God-given places:)
The Department of Tourism today launched its newest tourism slogan, “It’s more fun in the Philippines.” Including a Twitter hashtag #ItsMoreFunInThePhilippines, many expressed mixed feelings of optimism, caution, disappointment and a wait-and-see attitude. Some expected more creativity than what was launched while others, including this author, are more concerned with the safety, security, and convenience of tourists visiting the country for the first time than a new campaign slogan.
I wrote about Philippine tourism, “Moments of Truth in Philippine Tourism,” where I mentioned:
“Think about it! The moment a tourist boards a plane bound for the Philippines, the customer experience begins and ends the moment he steps back into an airplane bound for his country of origin. Is the customer experience what we’d like it to be if we were in his or her shoes? Today, I will stand by my observation that the customer experience in Philippine…
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